– History:
– Matt Ball and Jack Norris, along with Phil Murray, held fur protests in Cincinnati in 1990-1991.
– Focus shifted to vegetarianism in 1992.
– Animal Rights Community of Cincinnati funded printing of 10,000 pro-vegetarian flyers in 1992.
– Twelve activists, including Ball and Norris, held a Fast for Farm Animals in 1993.
– Animal Liberation Action (ALA) was formed by Ball and Norris in 1993, later changed to Vegan Outreach in 1995.
– Community Outreach:
– Outreach activities included signing people up for online guided vegan challenges.
– Outreach took place at colleges, high schools, vegfests, and other fairs worldwide.
– Free vegan food samples and virtual reality videos were part of the outreach.
– Tabling booklets like “What is Speciesism?” and “Why Vegan” were distributed.
– Engagement at Comic-Cons, yoga festivals, farmers markets, and conventions was common.
– Online Outreach:
– Shifted almost entirely online, utilizing social media advertising.
– Webinar presentations to college classes were introduced.
– Over 1.4 million people signed up for Vegan Outreach’s guided challenge, 10 Weeks to Vegan, since 2019.
– Programs:
– Vegan Outreach re-launched the Vegan Chef Challenge program in 2022.
– The program showcases new vegan menu items at non-vegan restaurants.
– Typically, 10 to 30 restaurants participate in the challenges.
– The challenges generate buzz about vegan food and garner local media attention.
– Vegan Outreach India runs the Green Tuesday Initiative campaign to promote vegan options in institutions.
– Publications:
– “Viva! Health” (1886).
– “What is Vegetarianism?” (1891).
– “Shelley’s Vegetarianism” (1892).
– “Behind the Scenes in Slaughter-Houses” (1895).
– “Why I Am a Vegetarian” – various authors listed.
This article may have been created or edited in return for undisclosed payments, a violation of Wikipedia's terms of use. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. (August 2023) |
Vegan Outreach is a 501(c)(3) nonprofit organization founded in 1993. Originally known as Animal Liberation Action (ALA), the group was founded by Matt Ball and Jack Norris in Cincinnati, Ohio, in 1993.
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| Founded | 1993 |
|---|---|
| Founder | Matt Ball and Jack Norris |
| Type | Nonprofit |
| Legal status | 501(c)(3) |
| Focus | Veganism and animal advocacy |
| Location | |
| Website | veganoutreach |