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Veggie Grill

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– History:
– Co-founded by Kevin Boylan and T.K. Pillan in 2006
– Became the largest vegetarian and vegan restaurant company in the U.S.
– Recruited chef Ray White to develop the menu
– 70% of Veggie Grill’s customer base are non-vegetarians
– Acquired by Next Level Burger in January 2024

– Expansion:
– Plans to double in the next few years
– Opened first locations outside the West Coast in Chicago in 2018
– Intends to open four more locations in Chicago
– Opened first East Coast location in Harvard Square, Massachusetts, in 2019

– Partnerships and Menu:
– Partnered with Beyond Meat for plant-based burgers in 2016
– Gardein is a key plant-based protein supplier
– Offers cheese alternative products from Follow Your Heart
– Focuses on adding familiar food textures for non-vegetarians
– Known for the Korean Kimchi Beef Bowl

– Reception:
– Voted Best American cuisine restaurant by The Los Angeles Times readers in 2012
– Won VegNews Magazine’s Favorite Vegan Chain in 2016, 2017, and 2018
– Listed in Forbes’ 25 Most Innovative Consumer Brands of 2016
– Recognized for innovation in the consumer market
– Received positive reviews and awards for its vegan offerings

– See Also:
List of vegetarian restaurants
– Provides links to related topics for further exploration
– Offers additional resources for those interested in vegetarianism
– Suggests related content for readers to delve deeper into the subject

Veggie Grill (Wikipedia)

Veggie Grill is a fast-casual vegan restaurant chain that operates in California, Oregon, Washington, Illinois, Massachusetts, and New York. The first restaurant opened in Irvine, California and is operating 29 restaurants as of February 2018. The chain focuses on offering only plant-based food, with no meat, dairy, eggs, LDL cholesterol, animal fat or trans fat.

Veggie Grill
Company typePrivate
Founded2006; 18 years ago (2006)
Irvine, California, U.S.
FounderT.K. Pillan
Kevin Boylan
Co- Founder Ray White.
HeadquartersSanta Monica, California, U.S.
Crispy Chick'n Caesar Wrap served at Veggie Grill

In 2013 the company raised $20 million in capital, mainly from Brentwood Associates, and announced plans for national expansion.

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