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Joe Cross (filmmaker)

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Joe Cross’s Journey to Health:
– In 2005, Joe Cross weighed 140 kilograms and suffered from chronic urticaria.
– Cross started a 60-day juice fast in May 2005, primarily using an 80/20 rule for vegetable to fruit ratio.
– He lost 82 pounds and reduced his medication dosage after the juice fast.
– Continued with a plant-based diet for 90 days post-juice fast.
– Released the documentary ‘Fat, Sick & Nearly Dead’ in 2011, inspiring many to follow his example.

Reboot with Joe Organization:
– Founded by Joe Cross after the success of ‘Fat, Sick & Nearly Dead.’
– Focuses on promoting health and lifestyle changes through consuming more fruits and vegetables.
– Provides guides for starting a juice fast and selecting fruits and vegetables.
– Medical advisory board conducts research on the benefits of juicing.
– Cross serves as the CEO of Reboot with Joe.

Joe Cross’s Books and Bibliography:
– Cross has authored several books related to juicing and health.
– Books include recipes, juice plans, and success stories.
– Emphasizes the importance of providing the body with nutrients through juicing.
– Recommends a higher vegetable to fruit ratio to avoid excess sugar.
– Titles include ‘Fat, Sick & Nearly Dead,’ ‘101 Juice Recipes,’ and ‘Juice It to Lose It.’

Impact of Joe Cross’s Work:
– Increased sales of Breville juicers after the release of ‘Fat, Sick & Nearly Dead.’
– Addressed childhood obesity in ‘The Kids Menu’ documentary.
– Inspired viewers to consider juice diets for health.
– Garnered media attention through interviews on various platforms.
– Encouraged healthy eating habits and lifestyle changes.

Expert Contributors and Media Coverage:
– Expert contributors include David L. Katz, Michael Klaper, Susan M. Levin, Robert Downey Jr., and Robert O. Young.
– Media coverage in outlets like Los Angeles Times, Huffington Post, and Fox 32 Chicago.
– Featured in interviews on CBS Virginia This Morning, Crikey, Global News, and more.
– Promoted the ‘Drink the Rainbow’ juice recipe and advocated for juicing on various platforms.
– Media coverage highlighted the benefits of juicing for health and weight loss.

Joe Cross (born 30 May 1966) is an Australian entrepreneur, author, filmmaker, and plant-based diet advocate who promotes juicing. He is most known for his documentary Fat, Sick & Nearly Dead in which he tells the story of his 60-day juice fast. He is the founder and CEO of Reboot with Joe, a health and lifestyle brand.

Joe Cross
Joe Cross in 2014
Born (1966-05-30) 30 May 1966 (age 57)
Occupation(s)Entrepreneur, author, filmmaker
Known forFat, Sick & Nearly Dead

Following the release of his documentary, Cross has published six books about juicing. In February 2014, Cross released his book titled The Reboot with Joe Juice Diet: Lose Weight, Get Healthy and Feel Amazing that became a New York Times best-seller.

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