Veggie Grill

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– History:
– Co-founded by Kevin Boylan and T.K. Pillan in 2006
– Became the largest vegetarian and vegan restaurant company in the U.S.
– Recruited chef Ray White to develop the menu
– 70% of Veggie Grill’s customer base are non-vegetarians
– Acquired by Next Level Burger in January 2024

– Expansion:
– Plans to double in the next few years
– Opened first locations outside the West Coast in Chicago in 2018
– Intends to open four more locations in Chicago
– Opened first East Coast location in Harvard Square, Massachusetts, in 2019

– Partnerships and Menu:
– Partnered with Beyond Meat for plant-based burgers in 2016
– Gardein is a key plant-based protein supplier
– Offers cheese alternative products from Follow Your Heart
– Focuses on adding familiar food textures for non-vegetarians
– Known for the Korean Kimchi Beef Bowl

– Reception:
– Voted Best American cuisine restaurant by The Los Angeles Times readers in 2012
– Won VegNews Magazine’s Favorite Vegan Chain in 2016, 2017, and 2018
– Listed in Forbes’ 25 Most Innovative Consumer Brands of 2016
– Recognized for innovation in the consumer market
– Received positive reviews and awards for its vegan offerings

– See Also:
– List of vegetarian restaurants
– Veganism
– Provides links to related topics for further exploration
– Offers additional resources for those interested in vegetarianism
– Suggests related content for readers to delve deeper into the subject

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