**Veganuary Overview**:
– Founded by Jane Land and Matthew Glover in January 2014.
– Registered 12,800 sign-ups in 2015, over 500,000 in 2021.
– Aims to promote veganism in January through a crowdfunded campaign.
– Participants receive downloadable starter kits and daily support emails.
– Encourages sharing images and recipes on social media.
– Documentary ‘It’ll Never Catch On: The Veganuary Story’ released in 2023.
**Veganuary Impact**:
– UK food businesses introduce new vegan products in January.
– UK supermarkets like Tesco run Veganuary ads.
– US participants cite health reasons (46%), animal cruelty (34%), climate issues (12%).
– Texas had the second-highest sign-ups in the US in 2020.
– Expanding globally to countries like Mexico, Argentina, Germany, and Sweden.
– Veganuary signed up a record 400,000 people in 2020.
**Veganuary Ambassadors and Expansion**:
– Ambassadors include Billie Eilish, Paul McCartney, Joaquin Phoenix.
– Veganuary campaign launched in Spain in 2024.
– Spanish celebrities Dani Rovira, Clara Lago, Elisabeth Larena, Núria Gago, Nathalie Poza, David Pareja support Veganuary.
– Veganuary definition and meaning available in dictionaries.
– Covered in various news outlets.
**Historical Vegetarianism Literature and Figures**:
– ‘What is Vegetarianism?’ published in 1886.
– ‘Shelleys Vegetarianism’ from 1891.
– Notable figures like William Alcott, Ernest Bell, Rynn Berry, Helen Nearing, Howard Williams.
– ‘Figs or Pigs?’ by various authors.
– Literary works on vegetarianism by different authors.
**Vegetarian Chefs and Cookbook Authors**:
– Nava Atlas, Mayim Bialik, Gypsy Boots, BOSH! are renowned in the vegetarian cookbook space.
– Various chefs and authors contributing to vegetarian cuisine.
– Focus on promoting vegetarian recipes and lifestyle through their work.
Veganuary is an annual challenge run by a UK nonprofit organisation that promotes and educates about veganism by encouraging people to follow a vegan lifestyle for the month of January. Since the event began in 2014, participation has increased each year. 400,000 people signed up to the 2020 campaign. The campaign estimated this represented the carbon dioxide equivalent of 450,000 flights and the lives of more than a million animals. Veganuary can also refer to the event itself.
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| Pronunciation | |
|---|---|
| Formation | 2014 |
| Purpose | Advocacy |
| Website | veganuary |